Digital Doctors Office: Can Digital Signs in Waiting Rooms Pass on Vital Health Information?

Posted by on Oct 21, 2013 in Featured Post, Healthcare | 1 comment

With digital communication from doctors offices starting to increase with patients, is there going to be more on the horizon to enhance that experience? We’re already seeing doctors using mobile devices, email and social media to pass on information or directly communicate with their patients about minor medical issues. These already help prevent unneeded live doctor visits that can overburden the health care system. But what about more...

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Effective, Sustainable Marketing Tactics to Build Patient Volume: Promoting Patient Needs and Values

Posted by on Sep 27, 2013 in Featured Post, Healthcare, Medical Marketing | 0 comments

Here are some quick tips to ensure your practice is putting the best foot forward. Customer Service at the Receptionist Desk These Four Citibank Training your receptionists to give special attention to new patients is going to substantially help any effort to increase patient volume. That all starts with phone etiquette and describing, in a friendly manner, what those patients will experience when they first arrive at your office. It means...

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Communicating With Patients Using Social Media While Maintaining Professional Boundaries

Posted by on Sep 17, 2013 in Featured Post, Medical Marketing, Social Media | 0 comments

Now that your practice has an online presence on the major social media networks, it’s time to figure out the ground rules of this new frontier. When¬†communicating with patients using social media,¬†physicians and other medical professions must be careful to maintain professional boundaries. Some professional organizations were a little slow to catch up, but they are now writing social media guidelines into their Code of Ethics. If you...

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How to Maximize Direct Mail to Market a Medical Practice Successfully: Think Locally

Posted by on Sep 13, 2013 in Featured Post, Healthcare, Medical Marketing | 2 comments

Do you know how to maximize direct mail to market a medical practice successfully? It might seem like using direct mail today to market any type of business is hardly worth the effort with so much focus on social media marketing. You might be surprised to learn in a study from last year that direct mail (and even phone) have beaten digital methods in business response rates. For direct mail, 34 out of every 1,000 mailings sent out have a...

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Tips For Effective Email Marketing to Patients

Posted by on Sep 10, 2013 in Email Marketing, Featured Post, Healthcare, Medical Marketing | 5 comments

Many people in today’s world have an email address and regularly check their email. Although different from social media, emails have the potential to be a highly effective marketing tool. As the most used tool online today, people habitually check their email at least once per day. Using email to reach current and previous patients can be an effective tool for return business. Here are some effective tips for email marketing to patients....

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Patient Retention: How To Keep Patients Coming Back

Posted by on Sep 6, 2013 in Featured Post, Healthcare, Medical Marketing | 0 comments

Patient retention could easily be thought of as the lifeblood of any successful medical practice. In fact, it’s of such tremendous value, that the benefits to both patient and practice are readily seen. A medical office that keeps its patients coming back through the door realizes increased revenue, a rise in referrals, and, ultimately, the survival and long-term success of the practice as a business. On the other hand, the patient is...

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