3 Ways To Use Facebook to Market Your Medical Practice

Posted by on Jul 15, 2014 in Healthcare, Medical Marketing, Social Media | 0 comments

It is essential that you are using all of your digital tools to market your medical practice. Facebook provides a fantastic opportunity to leverage in regards to connecting and providing value to local community members who could be potential clients for your practice. It can be very tempting to use Facebook to hard sell and only broadcast to your fans. But we will discuss 3 other options that you should be using to effectively market your...

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Accountable Care Organization: What is the Impact on Medical Practices?

Posted by on Jul 4, 2014 in Featured Post, Healthcare | 0 comments

The old model of medical care had the patient’s personal physician heavily involved at every step of care, paid per service performed. Under the model used by Accountable Care Organizations (ACOs), the patient is instead cared for by a series of professionals. In the physician’s office, nurses and physician’s assistants play a larger role in medical care. If the patient has to be hospitalized, instead of the personal physician coming to the...

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Concierge Medicine: An Old Concept With a Bright New Future?

Posted by on May 19, 2014 in Featured Post, Healthcare | 0 comments

Before the development of modern health care systems and insurance, it was common for wealthy individuals to keep a personal physician on retainer. The concept currently referred to as “concierge medicine” (sometimes referred to as direct care, or boutique medicine) is based on this idea – the patient pays a yearly, quarterly, or monthly retainer to receive enhanced care from a physician, usually a primary care physician. The enhanced care is...

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Digital Doctors Office: Can Digital Signs in Waiting Rooms Pass on Vital Health Information?

Posted by on Oct 21, 2013 in Featured Post, Healthcare | 1 comment

With digital communication from doctors offices starting to increase with patients, is there going to be more on the horizon to enhance that experience? We’re already seeing doctors using mobile devices, email and social media to pass on information or directly communicate with their patients about minor medical issues. These already help prevent unneeded live doctor visits that can overburden the health care system. But what about more...

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Effective, Sustainable Marketing Tactics to Build Patient Volume: Promoting Patient Needs and Values

Posted by on Sep 27, 2013 in Featured Post, Healthcare, Medical Marketing | 0 comments

Here are some quick tips to ensure your practice is putting the best foot forward. Customer Service at the Receptionist Desk These Four Citibank Training your receptionists to give special attention to new patients is going to substantially help any effort to increase patient volume. That all starts with phone etiquette and describing, in a friendly manner, what those patients will experience when they first arrive at your office. It means...

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How to Maximize Direct Mail to Market a Medical Practice Successfully: Think Locally

Posted by on Sep 13, 2013 in Featured Post, Healthcare, Medical Marketing | 2 comments

Do you know how to maximize direct mail to market a medical practice successfully? It might seem like using direct mail today to market any type of business is hardly worth the effort with so much focus on social media marketing. You might be surprised to learn in a study from last year that direct mail (and even phone) have beaten digital methods in business response rates. For direct mail, 34 out of every 1,000 mailings sent out have a...

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