3 Ways To Use Facebook to Market Your Medical Practice

Posted by on Jul 15, 2014 in Healthcare, Medical Marketing, Social Media | 0 comments

It is essential that you are using all of your digital tools to market your medical practice. Facebook provides a fantastic opportunity to leverage in regards to connecting and providing value to local community members who could be potential clients for your practice. It can be very tempting to use Facebook to hard sell and only broadcast to your fans. But we will discuss 3 other options that you should be using to effectively market your...

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Making Patient Marketing Through Social Media Priority for Medical Practices

Posted by on Jun 28, 2014 in Featured Post, Medical Marketing, Social Media | 0 comments

Patient marketing through social media has been often overlooked by small practices and medical practitioners until recently. This is because the main focus has been on more traditional businesses. Regardless if it is with new patients or current patients, social media is a simple and cost effective way to get in the forefront of patients minds and make yourself a valuable resource. Whether you are promoting your medical practice or attempting...

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Why Communicating With Patients Using Social Media is a Good Idea

Posted by on Jun 20, 2014 in Featured Post, Social Media | 0 comments

Most companies have a Facebook or twitter page; medical practices should also communicate with their patients using social media. The medical field has been less proactive when it comes to maintaining a social media presence. It’s an effective way to make sure your practice is branded in your specific field of expertise. Don’t overlook social media as a great way to communicate with your patients. People are looking for doctors who care and...

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Traditional Marketing vs. Digital Marketing: Can the Two be Separated?

Posted by on Jun 10, 2014 in Medical Marketing, Social Media | 0 comments

Even in 2014, and with all of the advances in technology that we’ve experienced in recent years, the debate between traditional marketing and digital marketing rages on. Is it possible to separate the two? Is one more beneficial to the other one, or do each of them have their place? Let’s take a look at the pros and cons of each to find the answer. Traditional Marketing Traditional marketing refers to advertising avenues that are perhaps a bit...

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Why Using Twitter to Promote Your Medical Practice is a Good Idea

Posted by on May 28, 2014 in Featured Post, Medical Marketing, Social Media | 0 comments

Social media is used for many different things these days. Many businesses are taking to social media to help expand their business and get their name out there. It is no different when it comes to a medical practice. There are many medical practices that are taking to social media and having great success with it and your medical practice should consider it as well. Here are a few reasons why using twitter to promote your medical practice is a...

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Communicating With Patients Using Social Media While Maintaining Professional Boundaries

Posted by on Sep 17, 2013 in Featured Post, Medical Marketing, Social Media | 0 comments

Now that your practice has an online presence on the major social media networks, it’s time to figure out the ground rules of this new frontier. When communicating with patients using social media, physicians and other medical professions must be careful to maintain professional boundaries. Some professional organizations were a little slow to catch up, but they are now writing social media guidelines into their Code of Ethics. If you...

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