It’s a digital world. If you haven’t already, then you are likely preparing to go to electronic filing for your patient paperwork. You might already communicate via emails or text with your patients and colleagues. The nuts and bolts of how your office functions has all been taken over by computers, but what about how you promote your practice?
Your patients are inundated with online media. Their email inboxes are filled with ads and spam. You have to offer something with some real substance if your online presence is going to have an impact. A blog, filled with health tips and personal anecdotes, is a great way to be more impactful online.
It may be easier than you think to create a blog for your medical practice. Here are some ideas to get started:
- Platform. Do a quick search for blogging sites. Some are free, and most are easy to navigate. You’ll get your own web address for your blog, as well as a nice design for the page.
- A good title. It can be as basic or catchy as you want. Put some thought into it.
- Content. You need real content, and don’t use fluff. Everybody already hears about how they should get their doctor to check on this and that, so give your patients (and future patients) something they can really use. Go to some popular media outlets if you are stumped. Popular magazines often publish lists on what symptoms mean, or ways to improve health with daily activities. Adopt some of the ideas–but make them your own! Don’t plagiarize. You’ll lose credibility.
- Regularity. Pick a schedule and stick to it. Publish once a week, twice a month, twice a week…it’s up to you. Readers are more likely to keep visiting your blog, and keep you fresh in their minds, if you offer up regular, new information.
- Length. Think Goldilocks here. Not too short, and not too long. Your blog has to be long enough to deliver the goods, but not so long the reader completely loses interest. You are competing with commercial breaks, screaming toddlers, and oven timers.
- Promotion. Post your blog address in the waiting room, in emails, even in letters to your patients. Encourage people to read it.
If you have even a passing talent for written communication, blogging is a great way to reach out to your patients, both current and future. Don’t forget that the original meaning of “doctor” is “teacher,” and your patients will really appreciate the effort you put in to educating them about their bodies and their health.
To learn more about how content marketing through a blog can help market your practice, attend the Medical Practice Marketing Event, November 8-10 in Orlando. For more information, visit themedicalevent.com. Mention Priority Code C425Blog when registering.