Many physicians not only understand but use social media to improve relationships with patients and find new ones. Social media marketing for your medical practice is an efficient way to enhance marketing and bring in new patients.
It can be a little challenging to connect with patients outside your clinic or hospital. Many doctors use Medical blogs, Facebook and Twitter accounts to make this connection. Below are a few tips on using social media marketing for doctors offices.
1. Build Relationships
You can develop loyalty and trust with both your prospective and current patients through social media. Add patient staff interviews and patient testimonials on YouTube and upload these to social media sites for more coverage. Creating a professional profile for networking on LinkedIn can better your practice as well and help you to network and build relationships with potential patients.
2. Read & Respond to Reviews
People tend to leave reviews on social media sites about other businesses and practitioners. Make sure you are not just reading reviews of your practice but also leaving feedback and making positive responses to them. You can really influence your reputation by staying active on these sites and interacting rather than having reactions or doing nothing at all.
3. Test the waters
You will want to dive into many different social media sites, however, be careful not to spread yourself out too thin. Facebook is a popular place to be, and so is Tumblr and Twitter. To effectively develop an online reputation, you will need to embrace diversity and get involved in a few social sites, just start off slowly. This will enable you to test out your audience.
Other things you can do include:
- Offer in-depth knowledge and healthcare tips
- Make suggestions on new healthcare services and products
- Interact and engage with your followers and community
By staying active on social media sites and offering things like healthcare tips, products and more, you can stay active and avoid conduct that is unprofessional. You can stay social by making new product recommendations to help your social following stay healthy. Community interaction will encourage more people to participate and keep them around. If you receive feedback from a patient, make sure you go back and respond or share feedback as well. Being active online through social media will really benefit your medical practice and let people know you are available more than just in the office.
For more on social media, join us November 8-10 in Orlando at THE Medical Practice Marketing Event. Mention Priority Code C425BLOG when registering.