Your practice is important, no matter who you are, and you may say word of mouth is king, but today word of mouth does not occur from mouths, does it? No it occurs from digital word of mouth, social networks, email, video message, chat, and more. Are you there? Where they are? Are they discussing you? When needed? These are not only the questions that must be addressed for appropriate practice marketing for the future and the evolution of word of mouth to more scalable opportunities to communicate with your patients as customers of your service, like any other business would do. Meanwhile learn a thing or two about how these same metrics are also very nearly the same metrics of success with meaningful use, patient engagement, ACO participation, value based reimbursement methods and more. I look forward to a discussion with you and some alternatives for achieving both practice efficiency and improved outcomes in the process, and so come to the Medical Practice Marketing meeting to discuss this new world and find opportunities to fulfill the needs that you have and prepare your practice for the future.

– Blaine Warkentine MD, Orthopedic Surgery; Conference Chairman; Founder, Vimity, Matching Health

Dr. Warkentine is speaking at THE Medical Practice Marketing Event, taking place Novembe 8-10 in Orlando. For more information visit themedicalevent.com.

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